Blue Bird is recognized for its playful and fun brand identity. Tasked with enhancing their visual concept, our team drew inspiration from the colorful and whimsical world of cartoons for their photography and art direction. We also managed content planning across all digital platforms, including the website and social media, to create a cohesive and engaging online presence. This approach extended to their advertising and in-store experiences, making Blue Bird's offerings more interactive and appealing to customers.