The Infloresta Project is a comprehensive initiative for economic and social development in the Amazon, linking land, people, and businesses. It serves as a facilitator, making information accessible for sustainable development in the region. The project's name, "Infloresta," combines "INFO" (information) and "FOREST," reflecting its focus. Briquet developed this name and the project's visual identity, which symbolizes the world, plant life, and growth, emphasizing seriousness and lightness.