A brand of finest selection of beachwear, "bain couture", with some clothing like bodysuits to be worn with skirts and not just on the beach. We brought a more mature woman, the feeling to become the "owner of the sea", feeling powerful as well as a mermaid. At first, we did a brand essence workshop, personality and naming and then we worked on the visual identity and the application in corporate communication materials, catalog, packaging and on the website.