Under the command of Colombian chef Dagoberto Torres, Suri, the most prominent cevichería in the city and Maíz, a bar specialized in arepas - a typical South American delicacy -, are among the coolest places in São Paulo. Through a detailed work of Branding where brand positions and essences were identified, we worked on the content strategy of the brands, produced images and managed the content of their social networks - thus increasing engagement and generating leads.