TriCamp Miami, is a company specialized in triathlon training, provided in an intensive and multi-platform format, where the athlete can enjoy a unique experience and train like a professional. This format aims to put together excellent professionals from Brazil and USA. Therefore, the identity work is based on the triathlon triad - running, swimming and biking; and the color palette, linked to energy and liveliness. We developed a visual pattern for application in graphic materials, website and social networks.