TV TEM, a regional Brazilian network affiliated with Rede Globo and headquartered in Sorocaba, São Paulo, features regional news via the G1 portal and dedicates significant coverage to sports through Globo Esporte TV TEM. We were tasked with revitalizing their logo to reflect a modern aesthetic aligned with the mother brand, Rede Globo. Our design process involved extensive 3D work, utilizing light, shadow, and color to infuse the sub-brand with a sense of technology and contemporary style. This update aimed to enhance TV TEM’s visual identity and strengthen its connection to the dynamic world of modern broadcasting.