Miss Hirsch is a lingerie brand for urban, strong and entrepreneurial women. The brand has a sales presence in the main centers of the world: São Paulo, London, Lisbon and Tel Aviv, in addition to its e-commerce. Our work was to unite these brand values and create a new visual language to launch the Love&Laces collection, materialized in catalogue, social media content and website. In addition, we redesigned the packaging to make more sense with the main brand attributes.